Estratégia como mediadora da relação entre uso de S.I. e desempenho empresarial
DOI:
https://doi.org/10.7213/rebrae.07.002.AO07Palabras clave:
Desempenho empresarial, Estratégia, Uso de SI, Tecnologia de informação.Resumen
Com as mudanças mercadológicas dos últimos anos, as organizações têm buscado alternativas estratégicas diversificadas, muitas delas apoiadas pelo uso de sistemas computacionais. Este artigo tem como objetivo avaliar a influência da estratégia e do uso de sistemas de informação (S.I.) sobre o desempenho empresarial. Foram utilizados fatores multidimensionais em modelagem de equações estruturais. A técnica Partial Least Squares (PLS) foi aplicada com dados de 108 indústrias brasileiras. Os resultados indicam alta influência da estratégia sobre o desempenho empresarial, assim como de uso de SI sobre estratégia. Entretanto, apesar de significante, a relação direta entre uso de SI e desempenho demonstrou-se fraca. E o efeito total de uso de SI sobre desempenho, tendo estratégia como variável mediadora, apresentou-se altamente significante. O modelo explicou 55% da variabilidade de desempenho empresarial e confirma que o uso de SI, por si só, não garante um bom desempenho empresarial, devendo este ser orientado por estratégias corporativas que garantam alinhamento entre as ações da empresa e os interesses dos stakeholders.Descargas
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