Perception of employees on their involvement in the implementation of Cemig's strategy

Authors

  • Kátia Regina Melo Teixeira
  • Rodrigo Baroni Carvalho

DOI:

https://doi.org/10.7213/rebrae.11.001.AO04

Keywords:

Strategy. Knowledge Management. Strategy implementation. Strategy Focused Or-ganization (SFO).

Abstract

The objective of this study was to evaluate the employees' perception of their involvement in the strategy implementation process of Companhia Energética de Minas Gerais (CEMIG). In order to understand the employees' involvement with this topic, it was analyzed the Strategy Focused Organization (SFO), an important and consolidated tool applied for 8 years to all employees. The company's documents and files were analyzed and direct observation was applied, allowing a triangulation of data. Analysis categories were used for evaluation of SFO in the period of 2011-2015. The results revealed that there is a perception of employees’ involvement, understanding and direct participation in the implementation of CEMIG's strategy. These influences, however, are variable. One point of concern is that one significant portion of employees does not consider themselves sufficiently informed about the organizational strategy, which is not desirable when seeking higher alignment of people in the implementation of the strategy. It was identified the importance of the leader in the process of employee involvement with the strategy. However, while important, not all leaders play the role of strategy's multipliers to the employees. It is concluded that there is already a relevant effort to involve employees in the entire strategy implementation process. However, we realize that there is still to evolve on several levels. It is possible to believe that, once the direct contact between the leader and the team would be extended and matured, it will be possible to foster knowledge internalization and strengthen their individual contribution to reach the strategy.

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Author Biographies

Kátia Regina Melo Teixeira

Master in Administration – PUCMinas (Pontifical Catholic University of Minas Gerais),  Economic & Financial Strategy Analyst, Companhia Energética de Minas Gerais (CEMIG), Belo Horizonte, MG, Brazil, e-mails: [email protected]

Rodrigo Baroni Carvalho

PhD in Information Science (Federal University of Minas Gerais, UFMG, Brazil and University of Toronto, Canada), Professor of the Master and Doctoral Program in Administration (PPGA) – PUCMinas (Pontifical Catholic University of Minas Gerais), Belo Horizonte, MG, e-mail: [email protected]

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Published

2017-12-18

How to Cite

Melo Teixeira, K. R., & Carvalho, R. B. (2017). Perception of employees on their involvement in the implementation of Cemig’s strategy. REBRAE, 11(1), 56–71. https://doi.org/10.7213/rebrae.11.001.AO04

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Articles