Rethinking the resource based view: a theoretical essay on resources sharing for obtaining competi-tive advantage
DOI:
https://doi.org/10.7213/rebrae.v11i3.24205Palavras-chave:
Resource Based View. Open Source. Joint Venture. Competitive Advantage. Re-sources.Resumo
This article proposes, from a literature review, to rethink the precept of protection of resources in the strategic perspective of Resource Based View from the point of view of interorganizational relationships. The paper was developed from considerations of the Brazilian context of encapsulated coffee. Our considerations made point to a possibility for micro and small businesses gain a competitive advantage from the decisions of (i) establish a new type of relationship, and (ii) manage the main feature from the concept of open source, which contradicts a dimension of the Resource Based View.
Downloads
Referências
ABIC – Brazilian Coffee Industry Association. Available in: http://www.abic.com.br/publique/cgi/cgilua.exe/sys/start.htm?sid=61#diminui2013.2 Access in 03 march 2018.
ACCB – Brazilian Coffee and Barista Association. Available in: http://www.acbb.com.br Access in 03 march 2018.
ANSOFF, H. I. Corporate Strategy. New York, McGraw Hill, 1965.
BARNEY, J. B. Is the resource-based “view” a useful perspective for strategic management research? Yes. Academy of Management Review, v.26, p.41-56. 2001
BARNEY, J. B. Looking inside form competitive advantage. The Academy of Management Executive, v.9, n.4, p.49-61, 1991.
BARON, R. A.; SHANE, S. A. Empreendedorismo: uma visão do processo. São Paulo: Thom-son Learning, 2007.
BASALLA, G. The Evolution of Technology. Cambridge University Press: Cambridge, U.K., 1988.
CHRISTENSEN, C. M. The Innovator’s Dilemma: The Revolutionary Book that Will Change the Way You Do Business. Harvard Business School Press, Boston. 1997.
DAHAB, S. S.; GUIMARÃES, F.; DANTAS, J. R.. Transferência tecnologia e joint venture no Brasil. Revista de Administração, São Paulo v.29, n.3, p.55-65, julho/setembro 1994.
FICHMAN, M.; LEVINTHAL, D. “Dynamics of Interorganizational Attachments: Auditor Client Relationships”. Administrative Science Quarterly, 33: 345-369, 1988.
GULATI, R.; SINGH, H. The architecture of cooperation: managing coordination costs and appropriation concerns in strategic alliances. Administrative Science Quarterly 43: 781 – 814, 1998.
GULATI, R.; GARGIULO, M. Where do interorganizational networks come from? American Journal of Sociology 104(5): 1439–1493, 1999.
GULATI, R.; NOHRIA N.; ZAHEER, A. Strategic Networks. Strategic Management Journal 21: 203-215, 2000.
HENDERSON, R.M., CLARK, K. B. Architectural innovation: the reconfiguration of existing product technologies and the failure of established firms. Administrative Science Quar-terly 35: 9–30, 1990.
HOFFMANN, V. E.; MORALES, F. X. M. Redes de empresas aglomeradas territorialmen-te: os distritos industriais e seus recursos tecnológicos. In: BOAVENTURA, J. M. G. (Org.). Rede de negócios: tópicos em estratégia. São Paulo: Saint Paul, p. 279-289, 2006.
JENSEN, M.; ROY A. Staging exchange partner choices: When do status and reputation matter? Academy of Management Journal, 51 (3), 495–516, 2008.
KALOGERAS, N., VALCHOVSKA, S., BAOURAKIS, G., KALAITZIS, P., Dutch consumers’ will-ingness to pay for organic olive oil, Journal of International Food & Agribusiness Mar-keting, Vol. 21 No. 4, pp. 286-311, 2009.
KANTAR. Pesquisa de consumidores. Available in: http://www.kantarworldpanel.com/br. Access in 03 march 2018.
KOGUT, B. Joint ventures: theoretical and empirical perspectives. Strategic Management Journal 9(4): 319–332, 1988.
KOGUT, B. The stability of joint ventures: Reciprocity and competitive rivalry. Journal of Industrial Economics, 38: 183-198, 1989.
LA ROVERE, R.L. Perspectiva das micro, pequenas e médias empresas no Brasil. Revista de Economia Contemporânea, 2001, v. 5, ed. especial. Available in: <http://www.ie.ufrj.br/revista/lng/pt/ artigos_publicados.php>. Access em: 08 march. 2018.
LIMA, G. B.; CARVALHO, D. T. Joint-venture como Estratégia de Internacionalização de Em-presas: Um Ensaio Teórico. Revista de negócios internacionais (UNIMEP), v. 9, p. 65-73, 2011.
LICHTENSTEIN, D. R; DRUMWRIGHT, M. E.; BRAIG B. M. The effect of corporate social re-sponsibility on customer donations to corporate-supported, nonprofits. Journal of Marke-ting 68: 16–32. DOI: 10.1509/jmkg.68.4.16.42726, 2004.
LUZ, G.M. S.; OLIVEIRA, S. M. M. de; ORNELAS, R.V. A. de. Informação para a competitividade e inovação tecnológica em pequenas empresas: uma análise comparativa. In: Simpósio de Gestão da Inovação Tecnológica, 23., 2004, Curitiba. Anais. Curitiba, 2004
MELLO, C. M. de; MACHADO, H.V.; FERREIRA, M. J. de J.. Considerações sobre a inovação em PMEs: O papel das Redes e do Empreendedor. Revista de Administração da UFSM. Brazi-lian Journal of Management. V3 n1, 2010.
MILES, M. B.; HUBERMAN, A. M. Qualitative data analysis: an expanded sourcebook Cali-fornia: Sage, 1994.
MITCHELL, W.; SINGH, K.. Survival of businesses using collaborative relationships to com-mercialize complex goods. Strategic Management Journal, 17(3): 169-195, 1996.
MOGILNER, C.; RUDNICK, T.; IYENGAR, S. S. The mere categorization effect: How the pres-ence of categories increases choosers' perceptions of assortment variety and outcome satis-faction. Journal of Consumer Research, 35(2), 202–215, 2008.
MONTGOMERY, C. A.; HARIHARAN, S. Diversified expansion by large established firms, Journal of Economic Behaviour and Organization, 15, pp. 71-89, 1991.
MONTGOMERY, C. A. B.; WERNERFELT, B. Diversification. Ricardian rents, and Tobin's q, Rand Journal of Economics. 19, pp. 623-632, 1988.
NELSON, R. R, WINTER, S. G. An Evolutionary Theory of Economic Change. Harvard University Press: Cambridge, MA, 1982.
OSTERWALDER, A.; PIGNEUR, Y. Generación de modelos de negocio. Barcelona: Deusto, 2011.
PARK, S. O.; UNGSON, GR. Interfirm rivalry and managerial complexity: a conceptual frame-work of alliance failure. Organization Science 12: 37-53, 2001.
PARK, S. H.; RUSSO, M. V. When competition eclipses cooperation: an event history analysis of joint venture failure. Management Science, 42, 875-890, 1996.
PATTON, M. Q. Qualitative Evaluation and Research Methods. Sage Publications, 1990.
PENROSE, E. T. The theory of the growth of the firm. New York: Wiley, 1959.
PETERAF, M. A. The cornerstones of competitive advantage: a resource based view. Strate-gic Management Journal, 14, pp.179-191, 1993.
PISANO, G. P. The R&D Boundaries of the Firm: An Empirical Analysis. Administrative Sci-ence Quarterly, Vol. 35, No. 1, Special Issue: Technology, Organizations, and Innovation), pp. 153-176, 1990.
PORTER, M. E. Competitive Strategy. Free Press:New York, 1980.
PULIZZI, J. The rise of storytelling as the new marketing. Publ Res Q 28(2):116–123, 2012.
SCHUMPETER, J. A. Capitalism, Socialism and Democracy. New York: Harper&Row, 1950.
SELZNICK, P. Leadership in Administration. Evanston: Northwestern University Press, 1957.
SHANE, S. A general theory of entrepreneurship: the individual-opportunity nexus. North Hanpton: Edward Elgar, 2003.
SHANE, S.; VENKATARAMAN, S., The promise of entrepreneurship as a field of research, Academy of Management. The Academy of Management Review, 2000.
SILVERMAN, Brian S. Technological Resources and the Direction of Corporate Diversifica-tion: Toward an Integration of the Resource-Based View and Transaction Cost Economics. Management Science, Vol. 45, No. 8 , pp. 1109-1124, 1999.
SLB – Software Livre Brasil. Comunidade Open Source. Available in: http://softwarelivre.org/open-source-codigo-aberto Access in 03 march 2018.
TAURION, C. Software Livre - Potencialidades e Modelos de Negócios. Editora Brasport, e-book, 2004.
UNAHANANDH, S.; ASSARUT, N. Dairy products market segmentation: the effects of country of origin on price premium and purchase intention, Journal of International Food & Agri-business Marketing, Vol. 25 No. 2, pp. 122-133, 2013.
UZZI, B. The Sources and Consequences of Embeddedness for the Economic Performance of Organizations: The Network Effect. American Sociological Review. 61(4): 674-698, 1996.
VERGARA, S. C. Projetos e relatórios de pesquisa em administração. 12 ed. São Paulo: Atlas, 2010.
WALKER, G; KOGUT, B.; SHAN, W. Social capital structural holes and the formation of an industry network. Organization Science 8(2): 109-26, 1997.
WEITZMAN, M. Hybridizing growth theory. American Economics Review 86: 207–212, 1996.
WERNERFELT, B. A Resource-based View of the Firm. Strategic Management Journal 5, no. 2, April–June, pp. 171–180, 1984.
WILLIAMSON, O. E. The economic institutions of capitalism. New York, Free Press, 1985.
ZAHEER, A.; McEVILY, B.; PERRONE, V. Does trust matter? Exploring the effects of interor-ganizational and interpersonal trust on performance. Organization Science, 9(2), 141-159, 1998.