The role of Agility and Institutional Barriers in the relationship between Learning Orientation and Performance

Autores/as

  • Marcia Horowitz Vieira
  • Clécio Falcão Araujo
  • Claudio Hoffmann Sampaio

DOI:

https://doi.org/10.7213/rebrae.10.001.AO06

Palabras clave:

Learning Orientation, Agility, Institutional barriers, Performance.

Resumen

Learning oriented organizations possess unique characteristics that allow them to be ahead of competitors and achieve competitive advantage. These firms are able to gather, process and use cutting-edge information and knowledge that take them to a higher baseline, developing competences able to transform members ‘mindsets, foresee and adapt itself according to the environment adversities, promote internal and external innovations and, as a consequence, achieve superior performance outcomes. The field literature about the relationship between learning orientation (LO) and performance (PE) points out the benefits of mediators in order to enhance results. Based on previous empirical research results, two important and unpublished constructs of these relationship are investigated in this article: Agility, relating to the speed knowledge is used in organization’s favor, and Institutional Barriers, obstacles that tend to block the learning process impeding to achieve better results. Therefore, this study purpose was to identify the roles of agility and institutional barriers in the relationship between LO and PE, through a literature review. It was possible to conclude that there is no study that relates this two relevant constructs to the LO-PE relationship, what highlight the relevance of this research and show scarcity of research around the theme. Finally, agility, as well as institutional barriers appeared to assume different roles in the considered relationship.

Descargas

Los datos de descargas todavía no están disponibles.

Citas

Adams, M.E. and Day, G.S. (1998), “Dougherty, D. Enhancing New Product development performance”, Journal of Product Innovation Management, Vol. 15, pp. 403–422.

Altindag, E. Zehir, C. and Acar, A. (2011), “Strategic Orientations and their Effects on Firm Performance in Turkish Family Owned Firms”, Eurasian Business Review, Vol. 1, pp. 18–36.

Argyris, C. and Schön, D.A. (1996), “Organizational Learning II: theory, method, and practice”, Reading; Addison–Wesley.

Baker, W.E. and Sinkula, J.M. (1999a), “The synergistic effect of market orientation and learning orientation on organizational performance”, Journal of the Academy of Marketing Science, Vol. 27, No. 4.

Baker, W.E. and Sinkula, J. (1999b), “Learning orientation, market orientation, and innovation: integrating and extending models of organizational performance”, Journal of Market-Focused Management, Vol. 4, pp. 295–308.

Baker, W.E. and Sinkula, J. (2005), “Market orientation and the new product paradox”, Journal of Product Innovation, Vol. 22, No. 6, pp. 483–502.

Berghman, L. Matthyssens, P. Streukens, S. and Vandenbempt, K. (2013), “Deliberate Learning Mechanisms for Stimulating Strategic Innovation Capacity” Long Range Planning, Vol. 46, No.

-2, pp. 39–71.

Braunscheidel, M.J. and Suresh, N.C. (2009), “The organizational antecedents of a firm’s supply chain agility for risk mitigation and response”, Journal of Operations Management, Vol. 27, No.

, pp. 119–140.

Brown, D. and Starkey, K. (2000), ‘Organizational identity and learning: a psychodynamic perspective”, Academy of Management Review. Vol. 25, No. 1, pp.102-120.

Calantone, R.J. Cavusgil, S.T. and Zhao, Y. (2002), “Learning orientation, firm innovation capability, and firm performance” Industrial Marketing Management, Vol. 31, No. 6, pp. 515–524.

Cannon, D. and Edmondson, A. (2001), “Confronting failure: antecedents and consequences of shared beliefs about failure in organizational work groups”, Journal of Organizational Behavior. Vol. 22, No. 2, pp. 161-177.

Day, G.S. (1994), “The capabilities of Market-Driven Organizations. Journal of Marketing, Vol. 58, No. 4, pp. 37–52.

Defee, C.C. and Fugate, B.S. (2010), “Changing perspective of capabilities in the dynamic supply chain era”, The International Journal of Logistics Management, Vol. 21, No. 2, pp. 180–206.

Degeus, A. (1988), “A empresa viva: como as organizações podem aprendem a prosperar a seperpetuar”. Rio de Janeiro: Campus.

Doz, Y.L. and Kosonen, M. (2010), “Embedding strategic agility: A leadership agenda for accelerating business model renewal”, Long Range Planning, Vol. 43, No. 2-3, pp. 370–382.

Farrell, M.A. Oczkowski, E. and Kharabsheh, R. (2011), “Antecedents and performance consequences of learning success in international joint ventures”, Industrial Marketing Management, Vol. 40, No. 3, pp. 479–488.

Frank, H. and Kessler, A. (2012), “Learning Orientation of SMEs and Its Impact on Firm Performance”,Journal of Marketing Development and Competitiveness, Vol. 6, No. 3, pp. 29–42.

Farrell, M. (2000), “Developing a market‐oriented learning organisation”, Australian Journal of Management, Vol. 25, No. 2, pp. 201-222.

Garcia, R. and Calantone, R. (2002), “A critical look at technological innovation typology and innovativeness: a literature review”, The Journal of Product Innovation Management, Vol. 19,No. 2, pp. 110–132.

Gatignon, H. and Xuereb, J. (1997), “Strategic orientation of the firm new product performance. Journal of Marketing Research, Vol. 34, No. 1, pp. 77-91.

Hernández-Mogollon, R. Epeda-Carrión, G. Cegarra-Navarro, J. G. and Leal-Millán, A. (2010), “The role of cultural barriers in the relationship between open-mindedness and organizational innovation”, Journal of Organizational Change Management, Vol. 23, No. 4, p. 360–376.

Huber, G. P. (1991), “Organizational Learning: The Contributing Processes and the Literatures”, Organization Science, Vol. 2, No. 1, pp. 88-115.

Hult, G. Ketchen, D. and Nichols, E. (2002), “An examination of cultural competitiveness and order fulfillment cycle time within supply chains”, Academy of Management, Vol. 45, No. 3, pp.577–586.

Hult, G.T.M. Hurley, R.F. and Knight, G.A. (2004), “Innovativeness: Its antecedents and impact on business performance”, Industrial Marketing Management, Vol. 33, No. 5, pp. 429–438.

Jantunen, A. Nummela, N. Puumalainen, K. and Saarenketo, S. (2008), “Strategic orientations of born globals—Do they really matter?”, Journal of World Business, Vol. 43, No. 2, pp. 158–170.

Jussili, J.J. Kärjjäinen, H. and Leino, M. (2012), “Learning from and with Customers with Social Media: A Model for Social Customer Learning”, International Journal of Management, Vol. 1, No. 1, pp. 5–25.

Katsikeas, C.S. Morgan, N.A. Leonidou, L.C. and Hult, G.T.M. (2016), “Assessing Performance Outcomes in marketing. Journal of Marketing, Vol. 80, No. 2, pp. 1-20.

Kaya, N. and Patton, J. (2011), “The effects of knowledge-based resources, market orientation

and learning orientation on innovation performance: an empirical study of Turkish firms”, Journal of International Development, Vol. 23, No. 2, pp. 204–219.

Keskin, H. (2006), “Market orientation, learning orientation, and innovation capabilities in SMEs: An extended model”, European Journal of Innovation Management, Vol. 9, No. 4, pp. 396–417.

Kohli, A. and Jaworski, B. (1990), “Market orientation: the construct, research propositions, and managerial implications”, The Journal of Marketing, pp. 1-18.

Kungwansupaphan, C. and Siengthai, S. (2014), “Exploring entrepreneurs’ human capital components

and effects on learning orientation in early internationalizing firms”, International Entrepreneurship and Management Journal, Vol. 10, No. 3, pp. 561–587.

Kuznetsov, A. and Yakavenka, H. (2005), “Barriers to the absorption of management knowledge in Belarus”, Journal of Managerial Psychology. Vol. 20, No. 7, p. 566-577.

Lages, L.F. Silva, G. and Styles, C. (2009), “Performance”, Journal of International Marketing,Vol. 17, No. 4, pp. 47–70.

Langerak, F. Hultink, E.J. and Robben, H.S.J. (2004), “The Impact of Market Orientation, Product Advantage, and Launch Proficiency on New Product Performance and Organizational Performance”, Journal of Product Innovation Management, Vol. 21, No. 2, pp. 79–94.

Luo, X. and Liu, S. (2002), “Learning organizations in a transition economy: A resource-basedview”, American Marketing Association.

Mahmoud, M.A. and Yusif, B. (2012), “Market orientation, learning orientation, and the performance of nonprofit organizations (NPOs)”, International Journal of Productivity and Performance Management, Vol. 61, No. 6, pp. 624–652.

Mavondo, F.T. Chimhanzi, J. and Stewart, J. (2005), “Learning orientation and market orientation: Relationship with innovation, human resource practices and performance”, European Journal of Marketing, Vol. 39, No. 11/12, pp. 1235–1263.

McCracken, M. (2005), “Towards a typology of managerial barriers to learning”, Journal of Management Development. Vol. 24, No. 6, pp. 559-573.

Narver, J.C. and Slater, S.F. (1990), “The effect of a market orientation on business profitability”, The Journal of Marketing, Vol. 54, No. 4, pp. 20–35.

Nasution, H.N. Mavondo, F.T. Matanda, M J. and Ndubisi, N.O. (2011), “Entrepreneurship: Itsrelationship with market orientation and learning orientation and as antecedents to innovation

and customer value”, Industrial Marketing Management, Vol. 40, No. 3, pp. 336–345.

Nybakk, E. (2012), “Learning Orientation, Innovativeness and Financial Performance in Traditional Manufacturing Firms: a Higher-Order Structural Equation Model”, International Journal

of Innovation Management, Vol. 16, No. 5, pp. 125-29.

Rhee, J. Park, T. and Lee, D.H. (2010), “Drivers of innovativeness and performance for innovative SMEs in South Korea: Mediation of learning orientation”, Technovation, Vol. 30, No. 1, p.

–75.

Ross, M. and Grace, D. (2012), “Exploring the international student recruitment industry through the Strategic Orientation Performance Model”, Journal of Marketing Management, Vol.

, No. 5-6, pp. 1–50.

Publicado

2017-07-27

Cómo citar

Horowitz Vieira, M., Falcão Araujo, C., & Hoffmann Sampaio, C. (2017). The role of Agility and Institutional Barriers in the relationship between Learning Orientation and Performance. REBRAE, 10(1), 114–130. https://doi.org/10.7213/rebrae.10.001.AO06

Número

Sección

Articles