A typology of assertive leaders: building the land map

Authors

  • Paulo Hayashi Junior
  • Juliana Guonik

DOI:

https://doi.org/10.7213/rebrae.11.001.AO07

Keywords:

, Leadership. Assertiveness. Behavior. Cluster. Types of Leadership.

Abstract

The main objective of the present work is the elaboration of a typology of assertive leaders among young Brazilian students. For this, a quantitative research was carried out with the application of 200 questionnaires and the results were analyzed through the clusters analysis technique. Four groups were identified and labeled according to their main characteristics: Breeze, Stone, Fire and Water. The cluster "Breeze" presents meekness and patience as its main characteristics. However, the "Stone" cluster is characterized by determination. The "Fire" cluster represents self-confidence and independence, but without forgetting humility. Finally, the "Water" cluster represents the group that values friendship and the maintenance of interpersonal relationships through non-attrition. Based on the data collected, it can be concluded that respondents presented an average level of assertive leadership. Thus, it is necessary to use pertinent levels of assertiveness in each situation in order to obtain better interpersonal relationships in the workplace, as well as leaders with better behaviors.

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Author Biographies

Paulo Hayashi Junior

Doctor in Business Administration – Assistant Professor – School of Applied Science/UNICAMP, Limeira, SP, Brazil. E-mail: [email protected]

Juliana Guonik

Bachelor in Business Administration – School of Applied Science/UNICAMP, Limeira, SP, Brazil. E-mail: [email protected]

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Published

2017-12-18

How to Cite

Hayashi Junior, P., & Guonik, J. (2017). A typology of assertive leaders: building the land map. REBRAE, 11(1), 109–124. https://doi.org/10.7213/rebrae.11.001.AO07

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Articles