Consumption inductors of displacement modes linked to ride-hailing in Brazil

Resumo

The study proposed to survey the consumption inducers related to displacement on demand in Brazil and
had 3425 interviews whose data were submitted to exploratory and confirmatory factor analysis using the
IBM SPSS Statistics software. In order to have robustness in the results measured, the analysis variables
relating to the country's reality were designed through a review of the state of the art and the design of the
supply incidence points. Six variables underlying the consumption decision-making process, based on the
technological aspect of supply and marked by the utilitarian sense of use, emerged from the research. As
theoretical-practical implications, the results corroborate international research linking consumption to
the aspect of personal interest to the detriment of the common good and socio-environmental concerns
pointed out by the first studies related to the theme. In this way, advances in the field of knowledge are
indicated by highlighting the impacts of convenience, technology and individualism in consumption. The
study is innovative because it outlines the indicators of consumption direction, indicating trends to be
observed by public managers and private organizations, in contrast to studies on the same theme whose
observation base is restricted to one location or even region.