Biegas, Sandra
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REBRAE Vol. 8 No. 3 (2015) - Articles
Innovation in marketing strategy process: an integration and empirical examination
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REBRAE Vol. 11 No. 3 (2018): Rebrae_11_3 - Articles
Marketing Innovation Capacity and Firm Perfor-mance in Brazilian Clothing Industries
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REBRAE Vol. 6 No. 3 (2013) - Articles
Formulação e implementação da estratégia de marketing: produção científica brasileira – 2001 a 2010
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