BIÉGAS, S.; STEINER NETO, P. J. Innovation in marketing strategy process: an integration and empirical examination. REBRAE, [S. l.], v. 8, n. 3, p. 417–433, 2015. DOI: 10.7213/rebrae.08.003.AO10. Disponível em: https://periodicos.pucpr.br/REBRAE/article/view/14183. Acesso em: 23 nov. 2024.