Pinheiro Gondim de Vasconcellos, E. and Gregolin, F. 2017. Integrating R&D and marketing for success in product innovation: an experience by a manufacturer of cosmetic raw materials. REBRAE. 10, 2 (Jul. 2017), 299–312. DOI:https://doi.org/10.7213/rebrae.10.002.AO07.