The Language Studies in Strategy as Practice and the Middle Manager Roles: An Essay
DOI:
https://doi.org/10.7213/rebrae.10.003.AO02Keywords:
Strategy-as-practice. Strategizing. Middle-Manager. Language. Theoretical Essay.Abstract
This theoretical essay presents a bibliographic research about language and strategy-as-practice by middle management with the goal of answer the research question: how does language contribute with the strategy implementation by middle manager? The middle management studies and language concepts were regarded into a theoretical essay where the language and strategy-as-practice paradigms are confronted. We understand that language can be reckoned as a central character to be studied concerning middle managers work playing different roles that can be assumed as: championing alternatives, facilitating adaptability, synthesizing information and implementing deliberate strategy and through language that the multiple languages can be adapted and the strategizing work can be done. The implications of this essay limit itself by the theoretical and not empirical aspect, but it opens ways to future research lines, theoretical or empirical studies, that can contribute to this study field or to middle manager strategizing practices researches.
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