Resources, capabilities and innovation combined with the firm social networks: The internationalization of Oníria
DOI:
https://doi.org/10.7213/rebrae.08.003.AO09Keywords:
Innovation, Internationalization, Social Networks, Resources and capabilities.Abstract
The aim of the present work is to understand how the resources and capabilities combined with social networks have made the company Oníria’s innovation and internationalization possible. The small technology-based firm was a pioneer in the export of software and works with virtual simulation and gamification, and was rewarded with several regional and national innovation awards. In order for this work to do so, the theoretical framework addressed discussions about the internationalization of the firm, resources and capabilities, social networks and innovation. We conducted a qualitative, exploratory and descriptive research, through a semi-structured interview with one of the owners of the company. The main results indicate that internationalization happened in an intermittent, non-linear way, more linked to the innovation of the company and made possible by social networks. The external view of the networks combined with the company’s resources and capabilities made possible the innovation and consequently the internationalization. Furthermore, its precocious internationalization happened due to its activity sector and its capacity of working in network.Downloads
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