Comprehensive analysis of innovation in R&D as a cultural practice
DOI:
https://doi.org/10.7213/rebrae.08.003.AO05Keywords:
Innovation, Research and development, Cultural practice.Abstract
The main objective of this study is to analyze to what extent innovation has been disseminated as an organizational practice in three technological companies. Using a qualitative approach and narrative analysis, was investigated the construction of innovation practices adopted in the R&D area of organizations in the southern region of Brazil, which enables their reinterpretation as cultural practices. The analysis of the narratives provided by the interviewees revealed that innovation seems to become more effective from the moment when its practice is internalized by collaborators and is established as an organizational practice. In the three cases under study was possible to observe that the organizational practices for innovation are more strongly based on the culture of those companies that already have a history of innovation for their products and processes, and in which the role of the founder, as an innovating entrepreneur, is fundamental to maintain these practices, although he might not be seen as an organizational myth.Downloads
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